There are many ways to build a website these days; services like Wix, Squarespace, and Shopify provide ways to build a basic website quickly, and increasingly hosting providers like GoDaddy and Ionos offer generative AI services that will help you build a website.
This is a similar debate to the bespoke software application vs framework discussion, except here it's a bit more nuanced.
"Your website is your digital shop front"; you'll hear this said a lot, and it's become a cliché, but it's not wrong. In the digital age, it's often the first impression that a potential customer may get of your business.
If you're just starting out, there may be a good case for a simple website built with a template, but sooner or later you'll likely want something a bit more distinctive and functional.
Good design is obvious. Great design is transparent.
Style and substance
As your business grows, you might find that the simple site you started out with no longer does the job, or maybe you want to start with something more unique than you can build with a website builder, or maybe you're a larger business that needs a new website.
I've spent quite a lot of the last 8 years building websites in Umbraco, often for quite large organisations, and I can help you deliver a digital experience that stands out while meeting accessibility standards and allowing you full control of your content.
Design by itself, of course, is not enough. You need substance as well, and I can help there too; it's possible to integrate AI tools to help you generate content and ensure that your content is written to a high standard and maintains your chosen tone.
If you'd like to know more, please contact me or book a consultation.
A good web design is the one that helps users achieve their goal.